Q: What is Salesforce Data 360?

Salesforce Data 360 , formerly Data Cloud, is the data platform native to Salesforce. It connects and unifies structured and unstructured information from Salesforce and external systems, then makes it available to Salesforce applications, analytics, automation, and Agentforce. With supported Zero Copy connections, Data 360 can also access selected data where it already lives instead of requiring another stored copy in Salesforce.

Q: How much does Salesforce Data 360 cost?

Salesforce offers several Data 360 pricing options . Flex Credits support consumption-based use, while profile-based pricing is designed for more predictable billing in use cases centered on unified profiles. Total cost depends on the Salesforce package, storage, premium add-ons, features used, data volume, and processing frequency. Salesforce customers can also provision a no-cost option with limited storage and credits; availability and entitlements should be confirmed with Salesforce.

Q: What is the difference between Data 360 and Customer 360?

Customer 360 is the Salesforce application layer : connected applications for sales, service, marketing, commerce, IT, industries, and more. Salesforce also uses the term to describe the complete customer view those applications help an organization achieve. Data 360 is the data layer that connects, unifies, and activates the customer, product, and interaction data those applications and agents use. For more detail, see Summit's guide to Customer 360 .

Question 1

What is Salesforce Data 360?

Accepted Answer

Salesforce Data 360, formerly Data Cloud, is the data platform native to Salesforce. It connects and unifies structured and unstructured information from Salesforce and external systems, then makes it available to Salesforce applications, analytics, automation, and Agentforce. With supported Zero Copy connections, Data 360 can also access selected data where it already lives instead of requiring another stored copy in Salesforce.

Question 2

Is Salesforce Data Cloud now called Data 360?

Accepted Answer

Yes. Salesforce renamed Data Cloud to Data 360 on October 14, 2025. Salesforce says the product's functionality did not change with the name. During the transition, you may still see Data Cloud in parts of the Salesforce application and documentation.

Question 3

Does Agentforce require Salesforce Data 360?

Accepted Answer

Yes. Salesforce states that Data 360 must be provisioned and enabled for all Agentforce use, and the Agentforce Data Library and Einstein Trust Layer depend on it. Enabling Data 360, however, is different from implementing it for a specific agent. The additional data connections, preparation, permissions, and governance depend on the job the agent must perform.

Question 4

Is Salesforce Data 360 only for marketing?

Accepted Answer

No. Data 360 can bring customer profiles together, build audience segments, and make those audiences available to marketing channels. But Salesforce positions it across sales, service, marketing, commerce, analytics, automation, and AI. The same trusted context can help a seller prepare for a renewal, a service representative resolve a case, a marketer refine an audience, or an AI agent respond more accurately.

Question 5

Is Salesforce Data 360 a customer data platform (CDP)?

Accepted Answer

Yes, but it is broader than a traditional customer data platform. Salesforce says Data 360 goes beyond a traditional CDP because it can unify customer profiles and activate audiences while also working with operational, product, transaction

Question 6

Does Salesforce Data 360 copy all of my data into Salesforce?

Accepted Answer

No. Data can be ingested into Data 360, but supported Zero Copy connections allow it to access selected data in external data warehouses and lakes without moving or duplicating those tables in Salesforce. Whether Zero Copy is available depends on the external platform, connector, and use case.

Question 7

Does Salesforce Data 360 replace a data warehouse or lakehouse?

Accepted Answer

Data 360 doesn’t inherently replace a warehouse or lakehouse. The platforms serve different jobs. A warehouse or lakehouse usually remains the system for large-scale storage, historical analysis, business intelligence, or data science. Data 360 focuses on connecting, unifying, and activating the information Salesforce users, workflows, analytics, and AI need. Supported Zero Copy connections can help the two environments work together without duplicating selected data.

Question 8

How much does Salesforce Data 360 cost?

Accepted Answer

Salesforce offers several Data 360 pricing options. Flex Credits support consumption-based use, while profile-based pricing is designed for more predictable billing in use cases centered on unified profiles. Total cost depends on the Salesforce package, storage, premium add-ons, features used, data volume, and processing frequency. Salesforce customers can also provision a no-cost option with limited storage and credits; availability and entitlements should be confirmed with Salesforce.

Question 9

How do I know if my organization needs Salesforce Data 360?

Accepted Answer

Data 360 is worth evaluating when a Salesforce workflow or Agentforce use case depends on information spread across multiple systems, when teams spend too much time reconciling records, or when missing context affects service, revenue, or operating decisions. If the bigger issue is unreliable source data, unclear ownership, or weak governance, a Data Health Check & Optimization or integration step may need to happen first or alongside Data 360.

Question 10

What is the difference between Data 360 and Customer 360?

Accepted Answer

Customer 360 is the Salesforce application layer: connected applications for sales, service, marketing, commerce, IT, industries, and more. Salesforce also uses the term to describe the complete customer view those applications help an organization achieve. Data 360 is the data layer that connects, unifies, and activates the customer, product, and interaction data those applications and agents use. For more detail, see Summit's guide to Customer 360.

Question 11

How can Summit help with Salesforce Data 360?

Accepted Answer

Summit can help define the business case, assess data quality and readiness, connect Salesforce with ERP, finance, product, cloud, and legacy systems, implement Data 360, and extend the result through analytics, Agentforce, and broader AI. Summit combines Salesforce expertise with broader data, integration, governance, analytics, and AI capabilities, so the project fits the wider business and technology environment.

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