What is Salesforce CRM Analytics?

Salesforce CRM Analytics is Salesforce’s native analytics experience for CRM. It extends beyond Reports and Dashboards with capabilities to analyze Salesforce and external data together, support deeper interactive exploration, connect insights to Salesforce actions, and (in supported editions) add predictions and recommendations.

What does CRMA mean in Salesforce?

CRMA is commonly used as shorthand for CRM Analytics. Salesforce CRM Analytics was previously called Tableau CRM and, before that, Einstein Analytics, so you may still encounter those names in older documentation, implementations, and search results.

Does CRM Analytics replace Salesforce Reports and Dashboards?

No. Salesforce Reports and Dashboards continue to handle many day-to-day and operational reporting needs. CRM Analytics adds another analytical layer when users need capabilities such as external business context, deeper self-service exploration, predictive guidance, or a tighter connection between analytics and Salesforce actions.

Can Salesforce CRM Analytics analyze data outside Salesforce?

Yes. CRM Analytics can work with Salesforce data and data from external sources. This can be especially useful when teams work primarily in Salesforce but need financial, ERP, transaction, product, usage, operational, or other business information to understand the situation and make a decision.

Can users ask CRM Analytics questions in natural language?

Yes. CRM Analytics supports conversational exploration, which allows users to ask questions in nontechnical language from a CRM Analytics dashboard and receive automatically configured charts based on the data available to them. This can expand self-service analytics to business users who know the questions they need answered but may not know how to build the underlying report or analysis.

Does Salesforce CRM Analytics include predictive analytics and recommendations?

CRM Analytics Plus includes Einstein Discovery, Salesforce’s predictive and prescriptive analytics capability. It can predict likely outcomes, identify factors associated with those predictions, and provide suggested improvements when the business can influence the relevant factors. CRM Analytics Growth does not include Einstein Discovery.

How much does Salesforce CRM Analytics cost, and is it included with Salesforce?

As of August 2026, Salesforce lists CRM Analytics Growth at $140 per user per month and CRM Analytics Plus at $165 per user per month, billed annually. Plus includes Einstein Discovery. Some Sales, Service, and Industry Cloud editions already include CRM Analytics, while other customers can add Growth or Plus separately. Salesforce pricing and packaging can change, so confirm the current options on the CRM Analytics pricing page before making an investment decision.

What is the difference between Salesforce CRM Analytics and Tableau?

Salesforce positions CRM Analytics and Tableau as complementary analytics products. CRM Analytics is designed for analytics and insights closely integrated into Salesforce CRM workflows, making it a strong fit when users need to understand and act on information while working in Salesforce. Tableau supports broader enterprise analytics across business functions, systems, analysts, and audiences. Some organizations may use both when each has a defined role. Our separate Tableau and Salesforce guide looks at when each option makes sense and where Tableau Next fits.

Are MuleSoft, Tableau, and Informatica all part of Salesforce?

Yes. Salesforce acquired MuleSoft in 2018, Tableau in 2019, and Informatica in 2025. Those acquisitions, together with Salesforce’s own Data 360 development, help explain why the company now has such a broad data, integration, and analytics portfolio.