Blog

Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog Innovating At The Speed of Your Customer - Align Resources with Intent

Innovating At The Speed of Your Customer – Align Resources with Intent

Finally in our sense and respond model, comes alignment. The align part of the operating ...
Summit Blog First Party Data Strategy

First Party Data Strategy

As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart ...
Summit Blog Optimize Topic Profiles in Salesforce Marketing Cloud Social Studio

Optimize Topic Profiles in Salesforce Marketing Cloud Social Studio

To optimize your topic profiles, follow these best practices. Validate your data: After adding keywords, ...
Summit Blog Slack Process Automation Inside and Outside of Salesforce

Slack Process Automation Inside and Outside of Salesforce

Salesforce’s Slack team collaboration tool can do so much more than just help teams communicate ...
Summit Blog Approaches to Personalization

Approaches to Personalization

When it comes to personalization, there are two main approaches that marketers can use: rule-based ...
Summit Blog Salesforce My Domain Change Post-Deployment Checklist

Salesforce My Domain Change Post-Deployment Checklist

Example Post-Deployment Checklist Incomplete pre-deployment tasks—Review the pre-deployment update checklist, and complete any incomplete tasks. ...
Summit Blog Salesforce Journey Builder Entry Sources

Einstein for Marketing Cloud

AI has proven to be an effective solution for addressing the challenges posed by the ...
Summit Blog Higher Education Challenges Met With Data Analytics and Integration With Salesforce

Higher Education Challenges Met With Data Analytics and Integration With Salesforce

An education is a major investment for students and attracting and retaining students is as ...
Summit Blog Salesforce Lightning Migration

An Entire Salesforce Team Managing Your Salesforce Instance and Apps

Salesforce is a powerful CRM platform that streamlines operations, increases productivity, and improves customer satisfaction. ...
Summit Blog Legacy Billing Systems vs Subscription Business Models

Legacy Billing Systems vs Subscription Business Models

Legacy billing systems refer to outdated, traditional billing processes that were designed for one-time transactions ...
Summit Blog Approaches to Personalization

What Drives Artificial Intelligence?

Artificial Intelligence may seem a bit mysterious, maybe a little magical, when you first hear ...
Summit Blog Maximizing Impact The New Sales Mantra

Picture The Perfect Drip Campaign

In a picture perfect world you slay the lead generation dragon, send gripping emails that ...