ABM and Healthcare and Life Sciences
Marketing healthcare products and services, especially in the health information technology space, presents several challenges ...
Blog
Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.
How Einstein Lead Scoring Works in Your Data
Einstein Lead Scoring is a powerful tool that empowers sales teams to close more deals, ...
Personalization in Marketing
Omnichannel marketing allows businesses to communicate with their customers and prospects through the channels they ...
Digital Transformation and Cyber Security
Digital transformation has traditionally been a major focus for IT leaders, but in recent years, ...
Why SMBs Use Heroku
Heroku is a cloud platform that enables small and medium-sized businesses (SMBs) and developers to ...
The best AI productivity tools by category
Everybody's talking AI these days. Here's an artificial intelligence round up of some cool and ...
What is Sales Enablement? Why Should You Care?
Sales enablement involves using content, coaching, training, and technology to help reps onboard, improve their ...
What Sales Reps Expect from the CRM to Empower Deal Closing Speed
Sales operations professionals are the experts in process efficiency, but in resource-tight times, leaders are ...
Salesforce for Partner Management
Managing partners and partner relationships is challenging. Partner Relationship Management tools are available but many ...
How Healthcare CRM Enables Consumers and Builds Trust
To revolutionize the healthcare industry and enhance the experiences of all stakeholders, a strong focus ...
Salesforce for Recruitment and Admissions
Changes in society and advances in technology are driving change and innovation. Colleges are as ...
Use Storytelling Elements and Techniques
Storytelling is a powerful tool in content marketing that can capture the audience's attention and ...
