Quickly Launch New Retail Loyalty Experiences

Summit Blog Quickly Launch New Retail Loyalty Experiences

Leveraging the power of modern technology, the future of customer loyalty is poised for a radical transformation. Gone are the days of clunky, outdated loyalty programs that took years to deploy and required hefty investments. Today’s retailers need a nimble and flexible approach to loyalty, one that keeps pace with the constantly evolving preferences of customers and the demands of the market.

To achieve this, retailers must embrace a configuration that enables rapid time to market, unparalleled flexibility, and reduced total cost of ownership. This requires a solution that empowers loyalty teams to refine their programs continuously, measuring key metrics such as ROI, member engagement, profitability/liability, partnership impact, and promotion ROI to ensure that the program delivers on its goals.

At the heart of this transformation lies a no-code environment that provides unparalleled flexibility in setting up the overall loyalty program, including individual components such as tiers, currencies, benefits, and experiences. Brands can leverage the power of a Customer Data Platform (CDP) to build rich member profiles, utilizing progressive profiling, surveys, and reviews to deepen relationships. And with seamless integration with marketing automation tools, commerce storefronts, and assisted channels, retailers can deliver real-time personalization of offers and rewards, leveraging customer insights to create truly memorable experiences.

To ensure that members are rewarded for their behavior and engagement, retailers need a flexible rules engine that automates the accruals and redemptions process. And with AI/ML-based predictive tools, retailers can forecast program liability and promotional ROI, constantly aligning the program with its goals.

Finally, a flexible partnership management system enables retailers to onboard partners into the loyalty program, expanding program offerings beyond the brand and delivering a truly dynamic and personal loyalty experience across the shopper journey.

The future of customer loyalty is here, and it’s exciting! With customer data as the foundation, retailers can make smarter decisions, create economically viable and highly relevant loyalty programs, and ultimately, drive customer engagement and improve loyalty.

ContactSummit today for powerful ideas to launch retail loyalty programs that win and retain customers!

Ready to Chat?

Get a jumpstart by connecting with one of Summit's Salesforce Certified Experts today.

"Easy to Work With"
Angie W.

Northwoods worked with Summit to help migrate our Microsoft Dynamics CRM system to Salesforce.  Summit was extremely knowledgeable, thorough, and easy to work with.  They were able to help us configure the system to handle complex business processes while making the system easy for end users.  They were also able to migrate all our legacy Dynamics data to the new Salesforce system.  Summit helped train our technical team on Salesforce administration while keeping the project on time and under budget.  I highly recommend Summit for any Salesforce-related project.

"Mind Blowing!"
Rachael H.

As a leader of a small non-profit aimed to scale rapidly and efficiently, I knew it was critical to transition from antiquated spreadsheets to a sophisticated CRM. We dabbled in Salesforce on our own the year prior. To put it mildly, I was terrified to go there again. Summit met my apprehension with confidence and reassurance. They were timely, efficient and positioned us to utilize Salesforce in ways we hadn’t imagined. Every day I’m in awe of what Salesforce can do; to the team’s credit for imparting their wisdom. Summit has positioned us for unprecedented opportunities at Walk with a Doc. Thank you!

"BEST Salesforce Consultant Available"
Catherine Z.

We went through 3 consultants before finding Summit. The difference was night and day, and the cost was very reasonable. They helped us get our Communities up and running in less than a week (after 2 other teams essentially dragged their feet for 9 months - yes, 9 months!). We are ecstatic! We also have Managed Services with them, for a few hundred bucks a month they are our go-to for anything Salesforce. The team is INSTANTLY responsive - like within 2 minutes. I have experienced other consultants and can tell you, there is no comparison. Hire Summit!

"Did a Wonderful Job"
Paige B.

We have primarily been using Salesforce for our sales team. Recently we decided to bring our support team on and Summit did an awesome job helping us get everything set up the way we needed.

"Great Learning and Implementation"
Annette H.

Great experience with Summit. They are very knowledgeable about Salesforce and their turn around is outstanding. I am looking forward to working Part 2 of our plan with them.

"Transformation Data w/ Excellent Service"
Kay W.

The skill set and knowledge that Summit has brought to this project far surpasses our initial expectation- especially since our initial contact with Salesforce corp. was challenged in regards to utilizing training videos to suit our scope and need. Summit and team has been helpful in supporting our team with a custom solution in order for us to be able to serve our community better. They are timely and professional, and eager to learn about the why before telling us the what.

"Made our Dream CRM a Reality!"
Matt S.

Summit made our Salesforce dream a reality. As a small non-profit on a limited budget with very specific CRM needs we were challenged to find a suitable Salesforce partner. Fortunately we were introduced to Summit, and from day one they made the formidable task of implementing Salesforce doable (and even enjoyable!). The Summit team are pros, from their accessibility and communication to industry knowledge and attitude, they never said 'no' to a request. When we encountered hiccups along the way they took the time to trouble shoot and make fixes, even when it was outside the original scope of the project. We didn't deviate from the project timeline or budget, which says a lot considering our custom needs for data collection/reporting, donor communication, and third party plug-ins. If you are considering implementing Salesforce or have any Salesforce needs, I highly recommend Summit and their team.

Name(Required)