Salesforce Marketing Cloud’s New Capabilities
Salesforce Marketing Cloud has introduced new features to enhance real-time personalization, automation, and intelligence in ...
Blog
Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.
Tactics for Subscriber Management
In today's digital age, customer data is king. The ability to gather and analyze vast ...
Introducing Einstein Automate
Einstein Automate is a powerful end-to-end automation solution for Salesforce that enhances productivity for individuals, ...
Sales Enablement Technology
The signs are all around us that 2023 and beyond may be a challenging time ...
Data and Forecasting
Sales forecasts are like weather forecasts: you rely on them to plan ahead, but they’re ...
Customer Journey Mapping Steps
Creating a customer journey map is a critical aspect for businesses striving to enhance the ...
Customer Data – Your Strategic Advantage
Information is the engine that powers much of our modern economy. Superior data analysis confers ...
Account Planning With Salesforce
Proper account planning ensures that sales teams maximize revenue opportunities, create team alignment, clarify sales ...
Automation Drives Business, Not The Other Way Around
My granddaddy always worried people were putting the cart before the horse. I kind of ...
Salesforce Communications Cloud
Salesforce’s Communications Cloud helps you deliver digital-first journeys and perfect orders that save tie, money, ...
Omnichannel versus Multichannel
Don’t confuse omnichannel marketing with multichannel marketing. They are not synonymous. In a multichannel environment, ...
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