Blog

Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog Salesforce Lightning Migration

Utilizing the Salesforce CRM

Salesforce, the industry leader in customer relationship management (CRM) systems, reports that 83% of sales ...
Summit Blog Salesforce High Velocity is Now Sales Engagement

Meeting buyer expectations more efficiently

In today's business landscape, companies are facing the challenge of maximizing efficiency while working with ...
Summit Blog Slack Process Automation Inside and Outside of Salesforce

Slack for Collaboration

In Slack, conversations happen in channels and direct messages (DMs). Channels are spaces where you ...
Summit Blog Personalization in Marketing

CX Explained

CX, DX, UX and DUX all play a crucial role in determining a customer's overall ...
Summit Blog Cross Functionality and Excellent CX Experiences

Increasing Cross-Collaboration for Better Customer Experiences

To achieve exceptional customer experience (CX), organizations must prioritize cross-functional collaboration and focus on understanding ...
Summit Blog Why you should migrate to salesforce lightning

Migrate To Salesforce Lightning

Business success depends on customer satisfaction and more and more businesses rely on Customer Relationship ...
Summit Blog Salesforce High Velocity is Now Sales Engagement

Leaning into Sales Operations as a Strategic Partner in Business Success

The role of sales operations is becoming increasingly vital to sales organizations. In 2020, 65% ...
Summit Blog Tactics for Subscriber Management

Channels and data sources for Personalization

Communication channels and data sources are critical components of any successful personalization strategy. By evaluating ...
Summit Blog Example of a Digital Marketing Roadmap

Example of a Digital Marketing Roadmap

Everyone’s talking about digital transformation. How do you do it? Start with a digital marketing ...
Summit Blog Customer Journey Mapping

Customer Journey Mapping

To maximize the benefits of customer journey mapping, it's essential to adopt a holistic approach ...
Summit Blog How Do You Build an ABM B2B Model

Thinking About Moving to an Account Based Marketing Model?

The longer you have been in marketing, the more you know, right? Yes. And no. ...
Summit Blog What Sales Reps Expect from the CRM to Empower Deal Closing Speed

Technology and Account Based Marketing

When moving into a new house, making connections with neighbors beyond a casual greeting benefits ...