Customer Journey Mapping
To maximize the benefits of customer journey mapping, it's essential to adopt a holistic approach ...
Blog
Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.
Thinking About Moving to an Account Based Marketing Model?
The longer you have been in marketing, the more you know, right? Yes. And no. ...
Technology and Account Based Marketing
When moving into a new house, making connections with neighbors beyond a casual greeting benefits ...
Customer-Centric App Development
Taking a customer-centric approach to app development is about creating opportunities for customers to engage ...
New Integrations for Slack – Summer ’22 Release
When Salesforce acquired Slack in 2021, the SVP for Slack at Salesforce, Rob Seaman, stated ...
CRM Higher Education Technology
CRM higher education technology is a fully integratable IT solution that enables institutions to manage ...
How Can Sales Operations Boost Sales Efficiency
Salesforce is a powerful tool that can help sales teams streamline their tech stack and ...
How Nonprofits Benefit from Salesforce
Should nonprofits use CRM? Absolutely! Salesforce’s CRM for Nonprofits — Salesforce Nonprofit Cloud — is ...
Data Models that Work for Finance
Revenue reporting and accounts receivable management are crucial components of any finance operation, and they ...
Account Planning With Salesforce
Proper account planning ensures that sales teams maximize revenue opportunities, create team alignment, clarify sales ...
Email Marketing
Email communication plays a critical role in fostering a strong connection between your marketing and ...
Generating Statements of Work in Salesforce
What should a solid Statement of Work include? How do you create SOWs that ensure ...
