Blog

Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog Automate and Personalize Alumni Outreach

Alumni Engagement With Salesforce

Alumni engagement is critical to an educational institution's success, and the involvement of alumni is ...
Summit Blog Creating a Sales Plan

Creating a Sales Plan

Creating a sales plan is a crucial aspect of achieving your revenue targets. To make ...
Summit Blog Keys to a Healthy Marketing Database

Data Analytics: How It Answers Critical Business Questions

You know what data is: facts and figures and info. Your data is the who, ...
Summit Blog ABM in Communications, Media, and Technology

ABM in Communications, Media, and Technology

In the world of B2B marketing, the landscape is constantly evolving and expanding within communications, ...
Summit Blog Salesforce My Domain Change Post-Deployment Checklist

Customer Journey Mapping Steps

Creating a customer journey map is a critical aspect for businesses striving to enhance the ...
Summit Blog How to Utilize a CDP

Customer Data – Your Strategic Advantage

Information is the engine that powers much of our modern economy. Superior data analysis confers ...
Summit Blog Improve CX During Industry Uncertainties

Put Your Customers at the Center of Everything You Do

Account-based marketing (ABM) has become a popular strategy among marketing and sales teams due to ...
Summit Blog Salesforce Lightning Migration

Utilizing the Salesforce CRM

Salesforce, the industry leader in customer relationship management (CRM) systems, reports that 83% of sales ...
Summit Blog Salesforce High Velocity is Now Sales Engagement

Meeting buyer expectations more efficiently

In today's business landscape, companies are facing the challenge of maximizing efficiency while working with ...
Summit Blog Slack Process Automation Inside and Outside of Salesforce

Slack for Collaboration

In Slack, conversations happen in channels and direct messages (DMs). Channels are spaces where you ...
Summit Blog Personalization in Marketing

CX Explained

CX, DX, UX and DUX all play a crucial role in determining a customer's overall ...
Summit Blog Cross Functionality and Excellent CX Experiences

Increasing Cross-Collaboration for Better Customer Experiences

To achieve exceptional customer experience (CX), organizations must prioritize cross-functional collaboration and focus on understanding ...