Blog

Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog How Do You Build an ABM B2B Model

How Do You Build an ABM B2B Model?

If you’re a marketer on the planet, you’re no stranger to the term ABM (whether ...
Summit Blog How Do You Build an ABM B2B Model

ABM and Healthcare and Life Sciences

Marketing healthcare products and services, especially in the health information technology space, presents several challenges ...
Summit Blog Digital Transformation and Cyber Security

Digital Transformation and Cyber Security

Digital transformation has traditionally been a major focus for IT leaders, but in recent years, ...
Summit Blog Quickly Launch New Retail Loyalty Experiences

Quickly Launch New Retail Loyalty Experiences

Leveraging the power of modern technology, the future of customer loyalty is poised for a ...
Summit Blog Innovating At The Speed of Your Customer - Align Resources with Intent

Innovating At The Speed of Your Customer – Align Resources with Intent

Finally in our sense and respond model, comes alignment. The align part of the operating ...
Summit Blog Salesforce My Domain Change Post-Deployment Checklist

Heroku Platform as a Service Solution

Small and medium-sized businesses (SMBs) looking to streamline their app development process can turn to ...
Summit Blog Increased Marketing ROI with Salesforce Personalization

Innovating At The Speed of Your Customer – Scale, Measure, and Grow

Transformation is not an initiative to be started, completed and celebrated, but an ongoing mission ...
Summit Blog Collect Customer Data Early and Often

Collect Customer Data Early and Often

As the front line of customer engagement, sales revenue leaders play a crucial role in ...
Summit Blog Improve CX During Industry Uncertainties

Improve CX During Industry Uncertainties

In 2022, businesses must continue to prioritize agility and personalization in their customer experience (CX) ...
Summit Blog Improve CX During Industry Uncertainties

Innovating At The Speed of Your Customer – Iterative Building

Success in the Fourth Industrial Revolution requires a different mindset and operating model. The key ...
Summit Blog Salesforce Self-Service

Salesforce Self-Service: It’s a Game Changer

Self-service channels, such as a help center, customer portal, and customer community, can provide customers ...
Summit Blog How to Utilize a CDP

What is Customer 360 And What Can It Do For You?

Salesforce Customer 360 is the suite of products and services that provide you with a ...