Email Consent Tracking in Pardot
To simplify email consent tracking, Account Engagement is changing the prospect Opted Out field to ...
Blog
Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.
Salesforce Customer 360 Overview
Summit is pleased to introduce Salesforce Customer 360. Salesforce Customer 360 is a suite of ...
Delivering a Great Customer Experience
To deliver a great customer experience, CX teams must work closely with other departments and ...
Summit and Salesforce Can Help You Build a Strong and Resilient Marketing Strategy
Resilient marketing is a strategy that helps businesses withstand and recover from economic downturns or ...
Innovating At The Speed of Your Customer – Understand the Opportunity
We’re living through a period of profound transformation framed by rapid technological innovation and new ...
Building an Account Plan in Salesforce
It is more costly to acquire a new customer than to keep an existing one. ...
Personalizing the Fan Journey to Build Lasting Relationships Through Value
Loyalty is a commodity in short supply. Sports brands are no stranger to the struggle ...
Could Your Martech Stack Help You Retain Talent?
Retention is a significant concern for sales organizations, as demonstrated by the fact that nearly ...
Manage and Share Content in Salesforce Marketing Cloud Social Studio
Streamline Your Social Media Strategy with Social Studio Publish. Social media management just got a ...
10 Key Performance Indicators to Calculate Digital Transformation Success
If 2020 was the year of the pandemic, and 2021 was the year of learning ...
Salesforce and the Connected Health Consumer
In today's healthcare landscape, patients expect to have access to care from anywhere and to ...
Ubiquitous Connectivity and Government Cyber Security
As the world becomes increasingly reliant on digital systems, the issue of supply chain security ...
