Omnichannel Marketing
Omnichannel marketing is a communication strategy that combines all business communications over a single platform ...
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Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.
Manage and Share Content in Salesforce Marketing Cloud Social Studio
Streamline Your Social Media Strategy with Social Studio Publish. Social media management just got a ...
How to Use Dynamic Content to Target Key Accounts
Capturing the right data is essential for delivering a personalized experience to your target accounts. ...
Faster Lead Conversion with Einstein Lead Scoring
The two biggest challenges facing businesses today are lead generation and lead conversion. The more ...
What is a digital first company?
The term ‘digital-first’ is thrown around online and for some it just reads like the ...
Customer Journey Mapping Steps
Creating a customer journey map is a critical aspect for businesses striving to enhance the ...
Meeting buyer expectations more efficiently
In today's business landscape, companies are facing the challenge of maximizing efficiency while working with ...
Channels and data sources for Personalization
Communication channels and data sources are critical components of any successful personalization strategy. By evaluating ...
Omnichannel versus Multichannel
Don’t confuse omnichannel marketing with multichannel marketing. They are not synonymous. In a multichannel environment, ...
