Blog

Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog Increased Marketing ROI with Salesforce Personalization

Increased Marketing ROI with Salesforce Personalization

Salesforce Personalization: Making 1-to-1 Engagement a Reality In today's world, customers expect personalized experiences from ...
Summit Blog Managing Student Applications with Admissions Connect

Managing Student Applications with Admissions Connect

Salesforce Admissions Connect is a recruiting and admissions tool that streamlines application review, drives applicant ...
Summit Blog Automate and Personalize Alumni Outreach

Automate and Personalize Alumni Outreach

Now that you know you are familiar with Salesforce’s EDA, it’s time to get a ...
Summit Announces Partnership With Skyvia

Summit Announces Partnership with Skyvia

We are pleased to announce a new partnership betweenSummit and Skyvia. Skyvia is the fastest ...
Summit Blog Salesforce Commerce Marketing Insights

How Einstein Lead Scoring Works in Your Data

Einstein Lead Scoring is a powerful tool that empowers sales teams to close more deals, ...
Summit Blog Digital Transformation and Cyber Security

Digital Transformation and Cyber Security

Digital transformation has traditionally been a major focus for IT leaders, but in recent years, ...
Summit Blog First Party Data Strategy

First Party Data Strategy

As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart ...
Summit Blog Slack Process Automation Inside and Outside of Salesforce

Slack Process Automation Inside and Outside of Salesforce

Salesforce’s Slack team collaboration tool can do so much more than just help teams communicate ...
Summit Blog Approaches to Personalization

Approaches to Personalization

When it comes to personalization, there are two main approaches that marketers can use: rule-based ...
Summit Blog Salesforce Journey Builder Entry Sources

Einstein for Marketing Cloud

AI has proven to be an effective solution for addressing the challenges posed by the ...
Summit Blog How to Utilize a CDP

Economic Challenges And Data To Win The Sale

Businesses are facing economic challenges this year, and many are turning to data and automation ...
Summit Blog Salesforce Flow

Salesforce Flow

Salesforce Flow is a comprehensive platform for creating and managing automated processes and workflows within ...