Blog

Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog Improve CX During Industry Uncertainties

Innovating At The Speed of Your Customer – Iterative Building

Success in the Fourth Industrial Revolution requires a different mindset and operating model. The key ...
Summit Blog Increased Marketing ROI with Salesforce Personalization

Innovating At The Speed of Your Customer – Explore and Validate

We’re living through a period of profound transformation framed by rapid technological innovation and new ...
Summit Blog Build a Strong and Resilient Marketing Strategy

Summit and Salesforce Can Help You Build a Strong and Resilient Marketing Strategy

Resilient marketing is a strategy that helps businesses withstand and recover from economic downturns or ...
Summit Blog Could Your Martech Stack Help You Retain Talent

Could Your Martech Stack Help You Retain Talent?

Retention is a significant concern for sales organizations, as demonstrated by the fact that nearly ...
Summit Blog Salesforce Commerce Marketing Insights

Manage and Share Content in Salesforce Marketing Cloud Social Studio

Streamline Your Social Media Strategy with Social Studio Publish. Social media management just got a ...
Summit Blog Salesforce Journey Builder Entry Sources

Salesforce Marketing Cloud Solutions for Digital Marketing

Marketing Cloud offers solutions for digital marketing, email marketing, social media marketing, customer journey mapping, ...
Summit Blog Keys to a Healthy Marketing Database

Keys to a Healthy Marketing Database

Data management isn’t the most exciting part of our jobs as sales and marketing professionals, ...
Summit Blog Salesforce Lightning Migration

A Real-Time CRM

With Dreamforce 2022, Salesforce introduced Genie, providing you with real-time visibility into your customers. Genie, ...
Summit Blog Salesforce Journey Builder Entry Sources

Salesforce Marketing Cloud’s New Capabilities

Salesforce Marketing Cloud has introduced new features to enhance real-time personalization, automation, and intelligence in ...
Summit Blog Automate and Personalize Alumni Outreach

Marketing Automation With Salesforce for Student Recruitment and Admissions

In Salesforce, a campaign is an engagement initiative that you can plan, manage, and track. ...
Summit Blog How to Use Dynamic Content to Target Key Accounts

How to Use Dynamic Content to Target Key Accounts

Capturing the right data is essential for delivering a personalized experience to your target accounts. ...
Summit Blog Account Based Marketing

Account Based Marketing

Account-based marketing (ABM) is a powerful B2B marketing strategy that aims to target specific customers ...