Customer Data – Your Strategic Advantage
Information is the engine that powers much of our modern economy. Superior data analysis confers ...
Blog
Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.
Put Your Customers at the Center of Everything You Do
Account-based marketing (ABM) has become a popular strategy among marketing and sales teams due to ...
Utilizing the Salesforce CRM
Salesforce, the industry leader in customer relationship management (CRM) systems, reports that 83% of sales ...
Slack for Collaboration
In Slack, conversations happen in channels and direct messages (DMs). Channels are spaces where you ...
Increasing Cross-Collaboration for Better Customer Experiences
To achieve exceptional customer experience (CX), organizations must prioritize cross-functional collaboration and focus on understanding ...
Migrate To Salesforce Lightning
Business success depends on customer satisfaction and more and more businesses rely on Customer Relationship ...
Channels and data sources for Personalization
Communication channels and data sources are critical components of any successful personalization strategy. By evaluating ...
Example of a Digital Marketing Roadmap
Everyone’s talking about digital transformation. How do you do it? Start with a digital marketing ...
Customer Journey Mapping
To maximize the benefits of customer journey mapping, it's essential to adopt a holistic approach ...
Technology and Account Based Marketing
When moving into a new house, making connections with neighbors beyond a casual greeting benefits ...
Customer-Centric App Development
Taking a customer-centric approach to app development is about creating opportunities for customers to engage ...
