Blog

Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog Salesforce Self-Service

Salesforce Self-Service: It’s a Game Changer

Self-service channels, such as a help center, customer portal, and customer community, can provide customers ...
Summit Blog How to Utilize a CDP

What is Customer 360 And What Can It Do For You?

Salesforce Customer 360 is the suite of products and services that provide you with a ...
Summit Blog Build a Strong and Resilient Marketing Strategy

Summit and Salesforce Can Help You Build a Strong and Resilient Marketing Strategy

Resilient marketing is a strategy that helps businesses withstand and recover from economic downturns or ...
Summit Blog Innovating At The Speed of Your Customer - Understand the Opportunity

Innovating At The Speed of Your Customer – Understand the Opportunity

We’re living through a period of profound transformation framed by rapid technological innovation and new ...
Summit Blog How a Family Coffee Business Boosted Its Online Business Growth

How a Family Coffee Business Boosted Its Online Business Growth

Bitty & Beau’s Coffee, a unique coffee shop chain that prioritizes employment opportunities for individuals ...
Summit Blog Data Analytics in the Insurance Industry

Data Analytics in the Insurance Industry

In the insurance industry data analytics are an invaluable tool to make better decisions for ...
Summit Blog Choosing the Right Subscriber Lifecycle Management Platform

Choosing the Right Subscriber Lifecycle Management Platform

In today's world, media companies are searching for agile platforms to manage the subscriber experience ...
Summit Blog What is a digital first company

What is a digital first company?

The term ‘digital-first’ is thrown around online and for some it just reads like the ...
Summit Blog ABM in Communications, Media, and Technology

ABM in Communications, Media, and Technology

In the world of B2B marketing, the landscape is constantly evolving and expanding within communications, ...
Summit Blog Salesforce My Domain Change Post-Deployment Checklist

Customer Journey Mapping Steps

Creating a customer journey map is a critical aspect for businesses striving to enhance the ...
Summit Blog Personalization in Marketing

CX Explained

CX, DX, UX and DUX all play a crucial role in determining a customer's overall ...
Summit Blog Example of a Digital Marketing Roadmap

Example of a Digital Marketing Roadmap

Everyone’s talking about digital transformation. How do you do it? Start with a digital marketing ...