Summit and Aimpoint Technology Merge to Expand End-to-End Salesforce Services

Summit and Aimpoint merger

The merger brings together Summit’s multi-cloud delivery scale and Aimpoint’s public sector advisory and implementation depth, enabling the combined company to support clients across strategy, implementation, managed services, and evolving data and AI needs.

Columbus, Ohio, March 23, 2026

Summit and Aimpoint logos

Summit, a Summit-tier Salesforce consulting partner, and Aimpoint Technology, a Salesforce partner specializing in public sector and state government markets, today announced they have merged to form a unified company with capabilities across strategic advisory, implementation, and ongoing managed services. The combined organization will operate under the Summit brand.

Salesforce programs are increasingly embedded within broader enterprise technology ecosystems, connected to data platforms, analytics, and cross-functional business operations. As that complexity grows, organizations are seeking Salesforce partners that can provide continuity from early advisory through delivery and long-term managed services.

The merger brings together two firms with complementary strengths and minimal market overlap. Summit has built a reputation in multi-cloud Salesforce delivery, scalable managed services, and a growing practice in data, analytics, and AI. Aimpoint adds trusted advisory relationships and implementation excellence in state government, supported by a team with deep Salesforce ecosystem experience.

Together, the unified company expands its ability to guide and execute complex Salesforce initiatives end-to-end while strengthening its public sector advisory depth.

Leadership Commentary

“This merger is about getting stronger, not just bigger,” said Moez Chaabouni, CEO of Summit. “Our clients’ needs are evolving rapidly. They need partners who can assist them across the full technology landscape — not just implement, but advise, deliver, and support. By combining what Summit and Aimpoint each do best, we’ve built a company that can meet clients where they are today and where they’re headed.”

Kevin Potter, Aimpoint CEO

Kevin Potter, formerly CEO of Aimpoint Technology, joins Summit as Chief Operating Officer. “What made this merger the right decision was how complementary our organizations are,” said Potter. “There is no overlap. Summit gives our advisory expertise the delivery platform and scale to go further, and we give Summit a genuine edge in public sector markets. Together, we can pursue work that neither company could win alone.”

What the Merger Means

The merger is expected to create value across multiple stakeholder groups:

  • For clients: A stronger, more complete partner with broader capabilities across advisory, delivery, managed services, data, analytics, and AI. Current engagements, delivery teams, and points of contact remain unchanged. Over time, clients gain access to deeper expertise and a partner that can support them across the full technology lifecycle.
  • For partners: A more versatile partner ready to support a wider range of opportunities, from public sector and government engagements to complex, multi-phase, cross-portfolio projects that require both strategic advisory and hands-on delivery.
  • For employees: Greater opportunity and career growth. The combined organization opens access to larger, more complex engagements, expanded advisory and public sector work, and broader leadership pathways. Both teams are fully retained.

Fast Facts About the Merger

  • Growth-driven combination. The merger expands capacity and capabilities by bringing together complementary strengths rather than overlapping operations.
  • Complementary markets. The two companies serve largely non-overlapping clients and markets, combining strengths under the Summit brand.
  • Expanded lifecycle coverage. The unified company offers advisory, implementation, and managed services across the Salesforce portfolio.
  • Stronger public sector depth. Aimpoint’s state government advisory relationships, paired with Summit’s delivery scale, deepen the combined company’s public sector reach.
  • Broader technology capabilities. The combined organization also brings expanded expertise in data, analytics, and AI to support increasingly complex enterprise environments.
  • Leadership continuity. Moez Chaabouni continues as Chief Executive Officer. Kevin Potter joins Summit as Chief Operating Officer.
  • Team retention. Both organizations report full team retention as they integrate under the Summit brand.

“This is about building something stronger for our clients and our team,” Chaabouni added. “We’re investing in the future of this company and the markets we serve. And we’re just getting started.”

The unified company will continue investing in delivery capacity, advisory capabilities, and public sector expertise as it integrates operations under the Summit brand in the months ahead.

Summit and Aimpoint Merger Moez Chaabouni Quote

About Aimpoint Technology

Aimpoint Technology is a Salesforce advisory firm specializing in public sector and state government engagements. With team members who spent over a decade inside Salesforce, Aimpoint brings deep ecosystem expertise, trusted government relationships, and strategic advisory strength. For more information, visit https://www.aimpointtechnology.com/

About Summit

Summit is a Salesforce Summit-tier consulting partner specializing in Automation, CRM, Data, Analytics, and AI solutions. With deep expertise across the Salesforce ecosystem and a commitment to responsible innovation, Summit empowers organizations across healthcare, finance, public sector, retail, education, and logistics to build intelligent, future-ready enterprises.

Summit Official Logo Reversed

Categories

Recent Posts
Ready to Chat?

Get a jumpstart by connecting with one of Summit's Salesforce Certified Experts today.

"Easy to Work With"
Angie W.

Northwoods worked with Summit to help migrate our Microsoft Dynamics CRM system to Salesforce.  Summit was extremely knowledgeable, thorough, and easy to work with.  They were able to help us configure the system to handle complex business processes while making the system easy for end users.  They were also able to migrate all our legacy Dynamics data to the new Salesforce system.  Summit helped train our technical team on Salesforce administration while keeping the project on time and under budget.  I highly recommend Summit for any Salesforce-related project.

"Mind Blowing!"
Rachael H.

As a leader of a small non-profit aimed to scale rapidly and efficiently, I knew it was critical to transition from antiquated spreadsheets to a sophisticated CRM. We dabbled in Salesforce on our own the year prior. To put it mildly, I was terrified to go there again. Summit met my apprehension with confidence and reassurance. They were timely, efficient and positioned us to utilize Salesforce in ways we hadn’t imagined. Every day I’m in awe of what Salesforce can do; to the team’s credit for imparting their wisdom. Summit has positioned us for unprecedented opportunities at Walk with a Doc. Thank you!

"BEST Salesforce Consultant Available"
Catherine Z.

We went through 3 consultants before finding Summit. The difference was night and day, and the cost was very reasonable. They helped us get our Communities up and running in less than a week (after 2 other teams essentially dragged their feet for 9 months - yes, 9 months!). We are ecstatic! We also have Managed Services with them, for a few hundred bucks a month they are our go-to for anything Salesforce. The team is INSTANTLY responsive - like within 2 minutes. I have experienced other consultants and can tell you, there is no comparison. Hire Summit!

"Did a Wonderful Job"
Paige B.

We have primarily been using Salesforce for our sales team. Recently we decided to bring our support team on and Summit did an awesome job helping us get everything set up the way we needed.

"Great Learning and Implementation"
Annette H.

Great experience with Summit. They are very knowledgeable about Salesforce and their turn around is outstanding. I am looking forward to working Part 2 of our plan with them.

"Transformation Data w/ Excellent Service"
Kay W.

The skill set and knowledge that Summit has brought to this project far surpasses our initial expectation- especially since our initial contact with Salesforce corp. was challenged in regards to utilizing training videos to suit our scope and need. Summit and team has been helpful in supporting our team with a custom solution in order for us to be able to serve our community better. They are timely and professional, and eager to learn about the why before telling us the what.

"Made our Dream CRM a Reality!"
Matt S.

Summit made our Salesforce dream a reality. As a small non-profit on a limited budget with very specific CRM needs we were challenged to find a suitable Salesforce partner. Fortunately we were introduced to Summit, and from day one they made the formidable task of implementing Salesforce doable (and even enjoyable!). The Summit team are pros, from their accessibility and communication to industry knowledge and attitude, they never said 'no' to a request. When we encountered hiccups along the way they took the time to trouble shoot and make fixes, even when it was outside the original scope of the project. We didn't deviate from the project timeline or budget, which says a lot considering our custom needs for data collection/reporting, donor communication, and third party plug-ins. If you are considering implementing Salesforce or have any Salesforce needs, I highly recommend Summit and their team.

Let's Get Started

This field is for validation purposes and should be left unchanged.
Name(Required)