Blog

Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog Why SMBs Use Heroku

Heroku

The average Salesforce customer has multiple orgs. These Salesforce instances usually arise as a result ...
Summit Blog Salesforce Journey Builder Entry Sources

What’s the difference between Marketing Cloud and Pardot?

Salesforce Marketing Cloud and Salesforce Pardot are both marketing automation platforms designed to improve your ...
Summit Blog Key Elements of Narrative for your Content Marketing

Key Elements of Narrative for your Content Marketing

From the earliest times, people have been drawn to stories. Cave drawings, fairy tales to ...
Summit Blog Customer Journey Mapping

Top Customer Experience Tech and Tools

Creating a great customer experience (CX) is a top priority for companies in today's competitive ...
Summit Blog Using Document Generation In Salesforce

Using Document Generation In Salesforce

There are quite a few cases for document generation in Salesforce. Quotes and contracts are ...
Summit Blog How Can Sales Operations Boost Sales Efficiency

Managed Services Can Better Your Salesforce Experience

Salesforce is the leading CRM for sales, marketing, customer success, and business operations tools. In ...
Summit Blog Salesforce Lightning Migration

Summit’ Picks for the Top 5 Highlights of the Salesforce Spring ’22 Release

Salesforce is the global CRM leader because of its powerful and highly-integrated platform, Net Zero ...
Summit Blog Summit Attains Ridge Partner Status

Summit Attains Salesforce Ridge Partner Status

Summit has received distinction as a Salesforce Ridge Consulting Partner (previously known as Silver Consulting ...
Summit Blog Assessing Ecommerce Readiness

Assessing Ecommerce Readiness

Ecommerce Isn’t One-Size-Fits-All. Every brand and organization is unique. Some are geographically specific and managed ...
Summit is at the Peak of the Best Places to Work

Summit is at the Peak of the Best Places to Work

Columbus Business First hosts a Best Places to Work ceremony every year to celebrate the ...
Summit Blog Omnichannel versus Multichannel

Omnichannel versus Multichannel

Don’t confuse omnichannel marketing with multichannel marketing. They are not synonymous. In a multichannel environment, ...
Summit Blog Summit Awarded Fast 50 Honor

Summit Awarded Fast 50 Honor

Summit was recognized as the seventh fastest growing company in the greater Columbus Ohio region ...