Use Storytelling Elements and Techniques
Storytelling is a powerful tool in content marketing that can capture the audience's attention and ...
Blog
Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.
Quickly Launch New Retail Loyalty Experiences
Leveraging the power of modern technology, the future of customer loyalty is poised for a ...
Journey Builder Entry Sources
Journey Builder is a tool that enables marketers to create personalized customer journeys by triggering ...
Einstein and Salesforce Marketing Cloud Social Studio
The digital age has changed the way businesses interact with their customers. To stay ahead ...
Update Salesforce After Mergers and Acquisitions
Merging two Salesforce orgs can be a complex and time-consuming process, but it's an essential ...
How to Utilize a CDP
In today's digital age, customer data has become a critical asset for organizations to create ...
Einstein GPT: Salesforce’s Answer to ChatGPT
In case you missed the press release on Tuesday, Salesforce had a major announcement. Salesforce, ...
Innovating At The Speed of Your Customer – Align Resources with Intent
Finally in our sense and respond model, comes alignment. The align part of the operating ...
First Party Data Strategy
As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart ...
Optimize Topic Profiles in Salesforce Marketing Cloud Social Studio
To optimize your topic profiles, follow these best practices. Validate your data: After adding keywords, ...
Slack Process Automation Inside and Outside of Salesforce
Salesforce’s Slack team collaboration tool can do so much more than just help teams communicate ...
Approaches to Personalization
When it comes to personalization, there are two main approaches that marketers can use: rule-based ...
