Blog

Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog Cross Functionality and Excellent CX Experiences

Increasing Cross-Collaboration for Better Customer Experiences

To achieve exceptional customer experience (CX), organizations must prioritize cross-functional collaboration and focus on understanding ...
Summit Blog Why you should migrate to salesforce lightning

Migrate To Salesforce Lightning

Business success depends on customer satisfaction and more and more businesses rely on Customer Relationship ...
Summit Blog Tactics for Subscriber Management

Channels and data sources for Personalization

Communication channels and data sources are critical components of any successful personalization strategy. By evaluating ...
Summit Blog Example of a Digital Marketing Roadmap

Example of a Digital Marketing Roadmap

Everyone’s talking about digital transformation. How do you do it? Start with a digital marketing ...
Summit Blog Customer Journey Mapping

Customer Journey Mapping

To maximize the benefits of customer journey mapping, it's essential to adopt a holistic approach ...
Summit Blog What Sales Reps Expect from the CRM to Empower Deal Closing Speed

Technology and Account Based Marketing

When moving into a new house, making connections with neighbors beyond a casual greeting benefits ...
Summit Blog Improve CX During Industry Uncertainties

Customer-Centric App Development

Taking a customer-centric approach to app development is about creating opportunities for customers to engage ...
Summit Blog Slack Process Automation Inside and Outside of Salesforce

New Integrations for Slack – Summer ’22 Release

When Salesforce acquired Slack in 2021, the SVP for Slack at Salesforce, Rob Seaman, stated ...
Summit Blog Higher Education Challenges Met With Data Analytics and Integration With Salesforce

CRM Higher Education Technology

CRM higher education technology is a fully integratable IT solution that enables institutions to manage ...
Summit Blog How Can Sales Operations Boost Sales Efficiency

How Can Sales Operations Boost Sales Efficiency

Salesforce is a powerful tool that can help sales teams streamline their tech stack and ...
Summit Blog How Nonprofits Benefit from Salesforce

How Nonprofits Benefit from Salesforce

Should nonprofits use CRM? Absolutely! Salesforce’s CRM for Nonprofits — Salesforce Nonprofit Cloud — is ...
Summit Blog Data Models that Work for Finance

Data Models that Work for Finance

Revenue reporting and accounts receivable management are crucial components of any finance operation, and they ...