Blog

Discover the latest in Salesforce, cloud technology, and solutions to the most commonly asked questions.

Summit Blog Slack Process Automation Inside and Outside of Salesforce

When Slack Gets Too Noisy

Your company rolled out Salesforce’s Slack application amid much fanfare, pomp, and circumstance. Your team ...
Summit Blog Automate and Personalize Alumni Outreach

Marketing Automation With Salesforce for Student Recruitment and Admissions

In Salesforce, a campaign is an engagement initiative that you can plan, manage, and track. ...
Summit Blog Sales Cloud Einstein Rollout Strategies

Sales Cloud Einstein Implementation Planning

Salesforce Sales Cloud is a powerful extension of your organization’s business growth. An investment in ...
Summit Blog Tactics for Subscriber Management

Tactics for Subscriber Management

In today's digital age, customer data is king. The ability to gather and analyze vast ...
Summit Blog Sales Cloud Einstein Rollout Strategies

Sales Cloud Einstein Rollout Strategies

Perhaps you have heard that other companies are using artificial intelligence to do more business ...
Summit Blog Einstein Automate

Introducing Einstein Automate

Einstein Automate is a powerful end-to-end automation solution for Salesforce that enhances productivity for individuals, ...
Summit Blog How to Use Dynamic Content to Target Key Accounts

How to Use Dynamic Content to Target Key Accounts

Capturing the right data is essential for delivering a personalized experience to your target accounts. ...
Summit Blog Einstein Automate

How Einstein Lead Scoring Works

Not all leads are created equal. And they can’t be accurately scored with arbitrary details, ...
Summit Blog Sales Enablement Technology

Sales Enablement Technology

The signs are all around us that 2023 and beyond may be a challenging time ...
Summit Blog Account Based Marketing

Account Based Marketing

Account-based marketing (ABM) is a powerful B2B marketing strategy that aims to target specific customers ...
Summit Blog Faster Lead Conversion With Einstein Lead Scoring

Faster Lead Conversion with Einstein Lead Scoring

The two biggest challenges facing businesses today are lead generation and lead conversion. The more ...
Summit Blog Einstein Automate

Sales Cloud Einstein Features

When a really robust, game changing tool arrives in the marketplace, it can be difficult ...