Salesforce Platform Strategy and Roadmap

Build a Scalable, Multi-Cloud Salesforce Vision for the Future

Most organizations start with Salesforce to solve an immediate business problem, but as needs evolve, disconnected clouds, unmanaged apps, and siloed data can erode the platform’s value. Summit’s Salesforce Platform Strategy and Roadmap Services are designed to help leaders step back, assess the full Salesforce landscape, and define a cohesive, multi-cloud strategy that aligns business goals, architecture, and investments across the entire Salesforce ecosystem.

We help you transform Salesforce from a tool into a strategic enterprise platform, unifying Sales, Service, Marketing, Commerce, Data, and AI under one connected roadmap.

What It Includes

  • Strategic Salesforce Ecosystem Assessment

    Evaluate your current Salesforce footprint, architecture, and org health. Identify redundancies, technical debt, and underused licenses. Includes:

    • Current-state discovery across all Salesforce orgs and integrations
    • Assessment of existing clouds, AppExchange products, and 3rd-party tools
    • Platform maturity scoring and optimization opportunities
    • Data architecture and integration health review (MuleSoft, Informatica, Heroku, etc.)
    • Alignment with business priorities and growth plans
  • Multi-Cloud Roadmap Design
    • Define a long-term Salesforce strategy spanning core and industry clouds.
    • Sales Cloud, Service Cloud, and Experience Cloud expansion planning
    • Industry-specific solutions (Manufacturing Cloud, Financial Services Cloud, Health Cloud, Education Cloud, Nonprofit Cloud, etc.)
    • Marketing Cloud & Data 360 (formerly Data Cloud) roadmap for customer intelligence and personalization
    • Commerce Cloud, Loyalty Management, and Order Management strategy for digital experience alignment
    • Agentforce AI and Einstein Copilot readiness planning

    Deliverable: Salesforce Multi-Cloud Roadmap (12–36 month horizon) with prioritized initiatives, ROI estimates, and timeline phases.

  • AppExchange & Ecosystem Optimization

    Turn the Salesforce AppExchange into a strategic advantage, not a cluttered marketplace.

    • Evaluate existing AppExchange solutions for overlap or underutilization
    • Identify high-impact apps to extend capabilities (Contract Management, CPQ, Field Service, etc.)
    • Rationalize third-party tools to reduce technical debt and licensing costs
    • Build an App Governance Framework to manage vendor lifecycle and security

    Deliverable: AppExchange Optimization Plan & Governance Framework

  • Process Studio-Level Enablement & Architecture

    Plan adoption across Salesforce’s expanding suite of Studios and Builder tools.

    • Marketing Cloud Engagement, Personalization, and Intelligence Studios
    • Data 360 (formerly Data Cloud) & AI Studio for analytics, segmentation, and automation
    • Commerce Cloud & Experience Builder for digital experience orchestration
    • Flow Studio and OmniStudio for low-code automation and integration
    • Integration & API strategies using MuleSoft Anypoint Studio

    Deliverable: Studio Adoption Blueprint, a visual architecture of how Studios and Clouds interact to deliver connected experiences.

  • Organizational Enablement & Governance

    Ensure long-term platform success through people, process, and governance alignment.

    • Center of Excellence (CoE) structure and operating model
    • Admin, developer, and architect role definition
    • Release and change management processes
    • Licensing and ROI governance dashboards
    • Executive enablement and stakeholder alignment workshops

    Deliverable: Salesforce Governance Playbook

How Summit’s VECTOR Framework™ Strengthens Every Engagement

Our VECTOR Framework™ ensures your Salesforce roadmap is actionable, compliant, and future-ready:

  • V - Vision & Value

    Define a unified CRM vision that ties directly to your organization’s strategic goals. We translate business objectives into measurable outcomes, such as increased conversion rates, reduced service times, and improved customer retention, supported by a clear business case and ROI model.

  • E - Ethics & Enablement

    Champion responsible data usage and empower users at every level. We focus on transparency, accessibility, and training programs that encourage ownership, accountability, and adoption, turning your team into engaged CRM advocates.

  • C - Compliance & Control

    Build governance structures that protect data integrity, privacy, and security. From role-based access and audit controls to regulatory readiness (GDPR, HIPAA, CCPA), we help you establish a trustworthy foundation that meets both business and compliance standards.

  • T - Technology & Talent

    Optimize your Salesforce ecosystem through the right configurations, integrations, and skill enablement. We evaluate your architecture, streamline integrations with ERP, marketing, and service systems, and upskill your internal teams to sustain long-term success.

  • O - Operations & Outcomes

    Drive operational excellence through data-driven insights and process optimization. We align automation, workflows, and analytics to measurable KPIs, enabling leadership to track CRM performance, customer satisfaction, and team productivity in real time.

  • R – Resilience & Responsibility

    Design CRM environments that are built to last. We future-proof your systems for growth, ensuring flexibility to adopt new Salesforce innovations, integrate emerging technologies, and maintain agility in an evolving business landscape.

Outcomes

  • Connected Strategy

     A single roadmap aligning Salesforce capabilities with business growth goals.

  • Optimized Investments

    Clear ROI visibility across clouds, apps, and licenses.

  • Accelerated Innovation

    Enable rapid adoption of AI, Data 360 (formerly Data Cloud), and new Salesforce releases.

  • Reduced Complexity

    Simplified architecture, governance, and vendor landscape.

  • Future-Ready Foundation

    Scalable platform designed to evolve with Salesforce’s innovation cycle.

Why Choose Summit’s Salesforce Roadmap Services?

  • Multi-Cloud Expertise

    Proven success across Sales, Service, Experience, Marketing, Commerce, Health, and Manufacturing Clouds.

  • AppExchange & Partner Ecosystem Knowledge

    Deep familiarity with leading ISV and OEM solutions.

  • Certified Salesforce Professionals

     Summit-tier partner with cross-cloud, industry, and architect-level certifications.

  • Proven Methodology

    Summit’s VECTOR Framework™ applied to roadmap design ensures strategy, ethics, compliance, technology, operations, and resilience are built in.

  • Actionable Roadmaps

    Every engagement ends with measurable, prioritized next steps, not just documentation.

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Salesforce Platform Strategy and Roadmap is an Ideal Solution for...

  • Organizations expanding beyond a single Salesforce Cloud
  • Enterprises managing multiple orgs or disjointed AppExchange add-ons
  • Leaders seeking a unified strategy across Marketing, Sales, Service, and Commerce
  • CIOs and CTOs needing a cost-optimized, scalable Salesforce roadmap
  • Industries leveraging vertical clouds (Manufacturing, Financial Services, Health, Education, Nonprofit, etc.)
A Trusted Salesforce Summit Partner Delivering 1,100+ Successful Projects

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"Easy to Work With"
Angie W.

Northwoods worked with Summit to help migrate our Microsoft Dynamics CRM system to Salesforce.  Summit was extremely knowledgeable, thorough, and easy to work with.  They were able to help us configure the system to handle complex business processes while making the system easy for end users.  They were also able to migrate all our legacy Dynamics data to the new Salesforce system.  Summit helped train our technical team on Salesforce administration while keeping the project on time and under budget.  I highly recommend Summit for any Salesforce-related project.

"Mind Blowing!"
Rachael H.

As a leader of a small non-profit aimed to scale rapidly and efficiently, I knew it was critical to transition from antiquated spreadsheets to a sophisticated CRM. We dabbled in Salesforce on our own the year prior. To put it mildly, I was terrified to go there again. Summit met my apprehension with confidence and reassurance. They were timely, efficient and positioned us to utilize Salesforce in ways we hadn’t imagined. Every day I’m in awe of what Salesforce can do; to the team’s credit for imparting their wisdom. Summit has positioned us for unprecedented opportunities at Walk with a Doc. Thank you!

"BEST Salesforce Consultant Available"
Catherine Z.

We went through 3 consultants before finding Summit. The difference was night and day, and the cost was very reasonable. They helped us get our Communities up and running in less than a week (after 2 other teams essentially dragged their feet for 9 months - yes, 9 months!). We are ecstatic! We also have Managed Services with them, for a few hundred bucks a month they are our go-to for anything Salesforce. The team is INSTANTLY responsive - like within 2 minutes. I have experienced other consultants and can tell you, there is no comparison. Hire Summit!

"Did a Wonderful Job"
Paige B.

We have primarily been using Salesforce for our sales team. Recently we decided to bring our support team on and Summit did an awesome job helping us get everything set up the way we needed.

"Great Learning and Implementation"
Annette H.

Great experience with Summit. They are very knowledgeable about Salesforce and their turn around is outstanding. I am looking forward to working Part 2 of our plan with them.

"Transformation Data w/ Excellent Service"
Kay W.

The skill set and knowledge that Summit has brought to this project far surpasses our initial expectation- especially since our initial contact with Salesforce corp. was challenged in regards to utilizing training videos to suit our scope and need. Summit and team has been helpful in supporting our team with a custom solution in order for us to be able to serve our community better. They are timely and professional, and eager to learn about the why before telling us the what.

"Made our Dream CRM a Reality!"
Matt S.

Summit made our Salesforce dream a reality. As a small non-profit on a limited budget with very specific CRM needs we were challenged to find a suitable Salesforce partner. Fortunately we were introduced to Summit, and from day one they made the formidable task of implementing Salesforce doable (and even enjoyable!). The Summit team are pros, from their accessibility and communication to industry knowledge and attitude, they never said 'no' to a request. When we encountered hiccups along the way they took the time to trouble shoot and make fixes, even when it was outside the original scope of the project. We didn't deviate from the project timeline or budget, which says a lot considering our custom needs for data collection/reporting, donor communication, and third party plug-ins. If you are considering implementing Salesforce or have any Salesforce needs, I highly recommend Summit and their team.

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