Einstein and Salesforce Marketing Cloud Social Studio

Summit Blog Einstein and Salesforce Marketing Cloud Social Studio

The digital age has changed the way businesses interact with their customers. To stay ahead in this constantly evolving landscape, it is crucial to reach your customers across all channels and keep them engaged with your brand. This is where Social Studio comes in.

As a marketer, you know that social media is the key to building a strong brand identity and establishing a relationship with your customers. It provides valuable insights into your customer’s behavior, opinions, and experiences with your brand. This requires you to be constantly active and responsive on social media, which can be challenging with multiple platforms and an increasing demand for quick response times.

Social Studio helps you overcome these challenges by providing a centralized platform to manage your social media presence. It allows you to plan and publish content, collaborate with teams, approve content, engage with your audience, and analyze performance. The platform provides advanced scheduling tools, intuitive content creation, and customizable approval rules to protect your brand’s integrity.

Additionally, Social Studio integrates with Salesforce Marketing Cloud, providing a comprehensive solution for managing your social media efforts. You can manage user roles and permissions, classify images using Einstein Vision, and automate common processes using macros.

With Social Studio, you have a single platform to create, schedule, and monitor posts, engage with customers, and analyze performance. Whether you’re working with a team or managing multiple accounts, Social Studio streamlines your social media efforts and helps you achieve your goals. Get ready to experience the benefits of this powerful tool!

Summit can help you incorporate Social Studio into your Salesforce ecosystem.

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Northwoods worked with Summit to help migrate our Microsoft Dynamics CRM system to Salesforce.  Summit was extremely knowledgeable, thorough, and easy to work with.  They were able to help us configure the system to handle complex business processes while making the system easy for end users.  They were also able to migrate all our legacy Dynamics data to the new Salesforce system.  Summit helped train our technical team on Salesforce administration while keeping the project on time and under budget.  I highly recommend Summit for any Salesforce-related project.

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As a leader of a small non-profit aimed to scale rapidly and efficiently, I knew it was critical to transition from antiquated spreadsheets to a sophisticated CRM. We dabbled in Salesforce on our own the year prior. To put it mildly, I was terrified to go there again. Summit met my apprehension with confidence and reassurance. They were timely, efficient and positioned us to utilize Salesforce in ways we hadn’t imagined. Every day I’m in awe of what Salesforce can do; to the team’s credit for imparting their wisdom. Summit has positioned us for unprecedented opportunities at Walk with a Doc. Thank you!

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We went through 3 consultants before finding Summit. The difference was night and day, and the cost was very reasonable. They helped us get our Communities up and running in less than a week (after 2 other teams essentially dragged their feet for 9 months - yes, 9 months!). We are ecstatic! We also have Managed Services with them, for a few hundred bucks a month they are our go-to for anything Salesforce. The team is INSTANTLY responsive - like within 2 minutes. I have experienced other consultants and can tell you, there is no comparison. Hire Summit!

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We have primarily been using Salesforce for our sales team. Recently we decided to bring our support team on and Summit did an awesome job helping us get everything set up the way we needed.

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Great experience with Summit. They are very knowledgeable about Salesforce and their turn around is outstanding. I am looking forward to working Part 2 of our plan with them.

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Kay W.

The skill set and knowledge that Summit has brought to this project far surpasses our initial expectation- especially since our initial contact with Salesforce corp. was challenged in regards to utilizing training videos to suit our scope and need. Summit and team has been helpful in supporting our team with a custom solution in order for us to be able to serve our community better. They are timely and professional, and eager to learn about the why before telling us the what.

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Summit made our Salesforce dream a reality. As a small non-profit on a limited budget with very specific CRM needs we were challenged to find a suitable Salesforce partner. Fortunately we were introduced to Summit, and from day one they made the formidable task of implementing Salesforce doable (and even enjoyable!). The Summit team are pros, from their accessibility and communication to industry knowledge and attitude, they never said 'no' to a request. When we encountered hiccups along the way they took the time to trouble shoot and make fixes, even when it was outside the original scope of the project. We didn't deviate from the project timeline or budget, which says a lot considering our custom needs for data collection/reporting, donor communication, and third party plug-ins. If you are considering implementing Salesforce or have any Salesforce needs, I highly recommend Summit and their team.

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